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Labubu’s growth from books to cultural viral doll craze shown in Hong Kong exhibition

A touring exhibition celebrating Lung Ka-sing’s The Monsters, which birthed the popular Labubu, has come to Hong Kong

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An installation at the Asia Society Hong Kong Centre shows some of the hundreds of “Monsters” toys available, part of a special exhibition about Labubu and The Monster universe created by Lung Ka-sing. Photo: Syrena Jin
Syrena Jin

A decade ago, the publication of three picture books – Lung Ka-sing’s “The Monsters Trilogy” – brought Labubu into the world. Today, a new exhibition is celebrating the illustrator and toy designer’s elfen characters.

“Monsters by Monsters: Now and Then”, open to the public at the Asia Society Hong Kong Centre until January 4, features previously unreleased Labubu and Monster sketches and sculptures.

Reflecting on the past decade, Lung tells the Post: “For me, the most important evolution is the gradual expansion of [The Monsters] universe. But one thing has never changed from the very beginning: the joy of creation. It sounds basic, but it’s the most crucial thing.”

Hong Kong is the touring exhibition’s third stop after Shanghai and Taipei, and Lung says that he and the team chose to hold the exhibition at the Asia Society because its unique blend of Eastern and Western vibes and architecture is “a perfect match for Hong Kong”.

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