Success of K-pop group Twice’s single in English, The Feels, set to be followed by release of their album Formula of Love: O+T=<3
- The nine-member girl group enjoyed major chart success in the US and UK for the first time with their English-language track The Feels, and have a new album due
- It remains to be seen whether the Korean-language LP Formula of Love: O+T=<3 will continue that success, as the group make hopeful plans for a world tour
K-pop group Twice have entered a new phase of their career with the release of recent single The Feels, and are set to continue the momentum with their upcoming third LP, Formula of Love: O+T=<3.
The group’s first formal English-language single, The Feels, which dropped on October 1, is also their first to enter the Top 100 of US Billboard’s main singles chart, debuting at No. 83, and the UK’s Official Singles chart, debuting at No. 80. The US and UK are, respectively, the biggest and fourth largest music markets in the world.
The song’s release and subsequent success were accompanied by heavy promotion in the American entertainment market; Twice appeared on popular television programmes, including The Tonight Show hosted by Jimmy Fallon and the largest morning programme, ABC’s Good Morning America.
Altogether, this push marks a new stage for Twice as they look to continue growing their presence in international markets.