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ExclusiveRosewood hotel brand of Hong Kong’s Chow Tai Fook is not for sale, sources say

The prestige brand has delivered ‘exceptional’ results, sources say, while suggesting that certain properties might be available

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The Rosewood Hotel in Tsim Sha Tsui, Hong Kong. Photo:
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Cheryl Arcibal
Hong Kong-based Chow Tai Fook Enterprises (CTFE), the private investment holding company of the Cheng family and the parent firm of debt-ridden New World Development (NWD), has no plans to sell its prized Rosewood brand, according to sources familiar with the matter.

“Rosewood has delivered exceptional results in recent years and is one of the family’s most cherished luxury hotel brands,” a source said.

The group’s properties were operating as usual, with strategic investments in nearly 30 countries across the world, the sources said. “CTFE undertakes regular reviews of its strategy to unlock long-term business value, including tangible assets,” the sources added, suggesting that while the Rosewood brand was untouchable, some of its other hotels might be available to interested parties.

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